The Highest Level of UV Protection from Bioré

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Whether we like it or not, sunscreen is a must for all of us!

A 2014 Benchmark Survey commissioned by Kao Singapore revealed a surprising find - that only 30% of women between the age of 12 and 49 years old use a sunscreen daily.

What is even more startling is that this number has remained unchanged for the past five years even with the introduction of more sun care products over the past few years. Based on this worrying trend, it is apparent that women in Singapore do not consider protection against UV damage a priority.

This year, Bioré aims to change that.

Check out this video on how sunscreen makes a difference to your skin.  

Artist Thomas Leveritt recently setup a special UV motion camera in Brooklyn’s Prospect Park with the intent of filming random passersby. Ultraviolet rays have the ability to expose not-yet-visible changes to human skin, namely freckles, that turn even the most unblemished faces into dark explosions of dots. Leveritt installed a monitor above the camera so people could instantly see the results, and then to heighten the effect, supplied them sunscreen in a vivid demonstration of why you should probably never again step outside without it. 

For a start, Bioré has introduced its complete range of new and enhanced sunscreen products, offering the highest level of UV protection recognised in the industry – SPF50+ and PA++++ rating (previously PA+++).

Bioré’s enhanced UV Series is your perfect shield against skin woes that could be easily prevented, like sun spots, wrinkles and freckles caused by damaging ultraviolet (UV) rays.

Along with this improvement, Bioré  launches its newest addition to the range, the Bioré UV Aqua Rich Watery Gel, which provides the highest level of UV protection from head to toe!

Creamy and milky looking liquid that actually feels watery. 

The Aqua Rich Watery Gel contains the breakthrough Aqua Micro Capsule a water capsule which breaks upon application on skin to release the UV protection agent while giving skin a cool and refreshed feeling.

Comparing with the before photo, there isn't any difference, isn't it!

This feels as thou I'm not applying anything on my hand.

Results from Kao Singapore’s Benchmark Survey also shows that the top reason why women prefer not to apply a sunscreen is the sticky, greasy feeling on skin that most sunscreens tend to leave behind. Mark. This is where the light, watery texture of Bioré’s Aqua Rich Watery Gel stands out! Similar to the Aqua Rich Watery Essence, it is formulated with Bioré’s unique Aqua Rich technology to give it a light and watery texture when applied onto skin.

What appears to be a creamy white lotion out of the bottle actually feels light on my skin. The grease-free sunblock provides excellent and reliable coverage and it even helps to moisturise the skin even if I'm under the sun. I can apply, and reapply, liberally without the fear of feeling sticky if I'm under the sun for the entire day. Apart from using it on my body, I can layer it under my makeup to protect my skin from the harmful UVA and UVB rays. In addition, there's a light fragrance! I don't have to fear for greasy and stinky sun screen anymore!

The new Bioré Aqua Rich Watery Gel retails at $18.90 (90ml), available at all leading pharmacies, super and hyper markets, departmental stores, beauty stores and selected minimarts.

The full range of Bioré’s UV Series enhanced with the PA++++ rating (previously PA+++) are:

Bioré Aqua Rich Watery Essence SPF50+/PA++++

Bioré Whitening Cream SPF50+/PA++++

Bioré Perfect Face Milk SPF50+/PA++++

Bioré Perfect Milk SPF50+/PA++++

Bioré Bright Face Milk SPF50+/PA++++

Food For Thought

Did you know? Prolonged exposure to the sun’s UV rays without proper protection can cause permanent effects such as premature skin ageing, wrinkles and freckles, as well as, various skin damages like discolouration, sallowness, dryness. In extreme cases, they can also lead to skin cancer.

The most damaging UV rays can be classified into different wavelengths, known as UVA and UVB. UVA rays penetrate into the deeper layers of our skin as compared to UVB rays, and are also the dominant tanning ray. The penetrative ability of UVA rays through glass means that even when you’re seeking shelter indoors, your skin continues to be exposed to its harmful effects which can cause cumulative damage such as wrinkling and skin ageing.

On the other hand, UVB rays cause the most damage to the outer layer of skin such as reddening of skin and sunburns. Without proper protection, prolonged exposure to UVB rays can cause long-term damage to skin’s epidermal layers. Industry’s highest level of UV protection, keeping you safe from harmful UV damage! Sunscreen products are rated based on two rating systems, known as the Skin Protection Factor (SPF) and the PA rating system.

The SPF rating determines the duration of time your skin stays protected against UVB rays from the sun.

The calculation method is simple:

SPF Rating x (no. of minutes for skin to darken undersun) = No. of minutes skin is protected from UVB rays

Example, SPF50 x 20mins = 1000mins of protection from UVB (equivalent to 16 hours of protection)

A sunscreen with the rating of SPF50 is sufficient coverage, as it blocks up to 98 percent of UVB rays from penetrating into skin. Anything higher than a SPF50 rating compromises on the texture of the sunscreen, making it heavier and greasier when applied to skin. On the other hand, the PA rating is a Japanese rating system that shows how much protection you are receiving against UVA rays. The higher the number of pluses, the greater the protection against UVA rays. Currently, the highest standard of PA protection in the industry is PA++++.

Now, we know how important it is to apply sunscreen.